Myeongdong Day

Myeongdong Day is a media art piece presented as part of the 2025 Art Korea Lab Media Artist Incubation Program. The work is screened on the Media Wall of Shinsegae Department Store in Myeongdong, one of Seoul’s most iconic urban districts. The piece reimagines a single day in Myeongdong through three symbolic layers—morning, night, and dawn—unfolding like a virtual show window. With subtle shifts in light, sound, and texture, the screen becomes a stage where the everyday rhythms of the city gently emerge and fade.