DaDa Myeongdong

DaDa Myeongdong is a media art piece presented as part of the 2025 Art Korea Lab Media Artist Incubation Program. The work is screened on the Media Wall of Shinsegae Department Store in Myeongdong, one of Seoul’s most iconic urban districts. The piece reimagines a single day in Myeongdong through three symbolic layers—morning, night, and dawn—unfolding like a virtual show window. With subtle shifts in light, sound, and texture, the screen becomes a stage where the everyday rhythms of the city gently emerge and fade.

Because Myeongdong has long been a crossroads of cultures and a gathering place for locals and international tourists, I titled the work DaDa Myeongdong and approached it as a playful re-composition of the district’s chaotic energy. The piece translates the site’s unique sense of mobility into media art: commuters and tourists are represented through shifting colors and elongated trail effects, allowing their movements to linger in the space like afterimages. At night, the work highlights the atmosphere of Korean street food culture—one of Myeongdong’s most recognizable experiences—turning the Media Wall into a glowing advertisement for the district’s culinary identity. Through these layered transitions, DaDa Myeongdong captures the flow, memory, and cultural texture of a place constantly in motion.